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New Zealand has a stunning – and growing – range of locally grown and produced food and beverages. The aim of grill's Regional Fare campaign is to define and promote these resources to a local, regional, national and international audience.
The campaign programme will foster an awareness of and pride in our great local produce. It will encourage the use of local foods and beverages by branding and promoting hospitality establishments demonstrating, to a professional standard, the character of their unique locality and region.
This nationwide branding programme – TONZA, the Taste of New Zealand Awards – will direct tourists and local diners to those premises supporting local producers by presenting their food and beverage products in the best possible light. This initiative will further the development of a national cuisine that reflects the character of the people and the place and stimulates and challenges our culinary professionals to express local pride in the dishes they produce.
grill’s Regional Fare campaign will facilitate access to, and the use of, local resources to produce distinctive local dishes. The aim is to encourage, through TONZA, restaurants, cafes, bars, hotels and lodges to promote themselves and their regions by becoming “a fine expression of the local food and beverage products”.
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